By Dan Solomon
As many of you have already heard, the remarkable story of Joe Weider is headed to the big screen, set for a 2018 release date. As a co-executive producer of the film, one of our objectives in the early stages of the project was to educate some of Hollywood’s most talented actors about Joe’s life in an effort to inspire them to play key roles in the movie. Under the watchful eye of award-winning producer Steve Lee Jones we created a brief video that tells a little about Joe’s crusade. I was honored to narrate the story with some help from my long time friend Shawn Perine, editor-in-chief at Muscle & Fitness and Flex Magazine. For the last 4 years this video was held confidential, used for internal purposes only. Now, for the first time, I am able to share it with you.