The highly anticipated release of the movie BIGGER continues to build momentum. During a special media event held last week in Las Vegas, the red carpet was rolled out for some of the film’s all star-cast. Based on the real life story of bodybuilding & fitness pioneer Joe Weider, the movie is set to land in select theaters nationwide beginning October 12th. Held during Olympia Weekend, Digital Muscle was on the scene and there was no shortage of star power. Among the attendees were leading lady Julianne Hough and Tyler Hoechlin who plays the man credited for turning a 1930’s pipedream into a billion dollar fitness empire. Produced by L.A. based Bee Holder Productions, the movie is the highest budgeted bodybuilding themed production of all time.
Check out highlights from a day that also included two private screenings of the film. Video Also includes the official trailer!
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