The Leading Man Who Brought Joe Weider to Life

On October 12th, the motion picture BIGGER lands in theaters as the largest-budgeted bodybuilding themed production of all time.  In the weeks leading up to the release, presents this exclusive series taking you inside this remarkable project.  Thanks to House of Pain Apparel  for sponsoring our coverage! By Dan Solomon Co-Executive Producer Turning the improbable story of Joe Weider … Read More


By Dan Solomon The highly anticipated film inspired by the remarkable story of bodybuilding pioneer Joe Weider has wrapped up post-production and is on its way to the South of France for its maiden screening.  BIGGER, directed by George Gallo, will be screened privately for international film buyers on May 9th and 12th at the Marché Du Film (Film Market), … Read More

Entertainment Tonight Visits Julianne Hough on Set of “Bigger”

BIGGER, the upcoming motion picture chronicling the life of bodybuilding pioneer Joe Weider, has been garnering a lot of media attention.  Recently, the cast & crew received a visit on set by Entertainment Tonight.  Co-star Julianne Hough (Betty Weider) and Calum Von Moger (Arnold Schwarzenegger) chatted with ET’s Brooke Anderson. Video Courtesy of Entertainment Tonight Digital Muscle News WireThis section of … Read More

Director George Gallo: Painting a Joe Weider Masterpiece

By Dan Solomon Publisher In the celebrity-driven business of movie making, true artists like George Gallo seldom seek the spotlight. A celebrated painter, musician, writer and director, Gallo’s renaissance-man skill set would make Shakespeare blush. When the industry learned the story of bodybuilding pioneer Joe Weider was headed to the big screen, all eyes were on who would fill some … Read More

The Story That Inspired the Joe Weider Movie

By Dan Solomon Publisher As many of you have already heard, the remarkable story of Joe Weider is headed to the big screen, set for a 2018 release date.  As a co-executive producer of the film, one of our objectives in the early stages of the project was to educate some of Hollywood’s most talented actors about Joe’s life in … Read More


By Dan Solomon Publisher The announcement has taken the bodybuilding world by storm and the best of Hollywood is lining up. The world’s most celebrated showcase of physique transformation was held last month in Las Vegas,  Olympia Weekend, a tradition started by the man who changed the way the world views muscle.  Joe Weider died 4 years ago, but his crusade began in the 1940’s, … Read More