Bob Cicherillo’s Royal Event

By: Dan Solomon

Fresh off his annual hosting gig at Olympia Weekend, bodybuilding’s reigning king of the podium is showing no signs of slowing down. Following the announcement that the NPC has ended its relationship with the IFBB’s Amateur Federation, there appears to be some exciting opportunities and Bob Cicherillo has positioned himself to take full advantage of them, much to the delight of our friends in the U.K.

Dan & Bob at 2017 Olympia

Cicherillo is in the advanced planning stages of the inaugural IFBB Pro League Royal London Pro/Am set for this coming spring, shortly after the Arnold Classic (date and venue info will be announced here soon).

Cicherillo explains, “With the changes announced by Jim Manion, this is an exciting time for sponsors, fans, and most importantly, the athletes!”

On a personal note, it’s no secret that I’ve worked closely with Cicherillo over the years. I anticipate this will be one of the year’s biggest and best additions to the schedule. England is a prime location, home to some of bodybuilding’s most historic moments and legendary champions.  I’m hopeful that I can convince my friends Peter McGough, Flex Lewis and Neil Hill to join me on their side of the pond as my official tour guides!!! will continue to monitor the latest news as the NPC and the IFBB Pro League enter a new era of rapid growth and opportunity. For information on the Royal London Pro/Am contact

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Dan Solomon's Olympia Reflection

For two decades, Dan Solomon has earned a reputation as a leader in the world of fitness & bodybuilding publishing. Having conducted many of the industry’s most wide reaching and high profile interviews, Dan has served as host and lead commentator for the Mr. Olympia contest, the Arnold Schwarzenegger Classic, while also having appeared as host & moderator at the Olympia Press Conference. In 2018 Dan was named Chief Olympia Officer by American Media Inc to oversee the Olympia brand and its annual showcase event held annually in Las Vegas.  Dan was Co-Executive Producer for the movie BIGGER, The Story of Joe Weider (in theaters 2018) and he developed the Pro Bodybuilding Weekly radio show in 2005, a first of its kind program, for which he was awarded the IFBB’s Lifetime Achievement Medal by co-founder Ben Weider. Prior to creating Digital Muscle, Dan was the Senior Features Editor at Muscular Development Magazine and has worked with many of the top brands in both nutrition and media.
His favorite thing to talk about? Baseball.