Venice Beach’s Dave Bourlet Joins Digital Muscle

In a move to expand its content strategy, Digital Muscle Media has added Venice Beach based bodybuilding insider Dave Bourlet to its team of content providers.  In his new role, Bourlet will serve as a Senior Producer and on-air host for a variety of video series to be featured on the platform and its syndication partners, including the Apple News service and other strategically aligned outlets.

Dave Bourlet Joins Digital Muscle

Bourlet has been well connected in the bodybuilding industry for nearly two decades, having worked closely with established media outlets like Flex Magazine, while most recently working with Canadian based Muscle Insider.  While enjoying some success on the bodybuilding stage, Bourlet is also regarded as Venice Beach’s hardest working reporter.  A former owner of the Venice Beach Max Muscle Store, Bourlet has earned the trust of the top celebrities in the world of bodybuilding and fitness.

Digital Muscle Publisher Dan Solomon explains, “When it comes to pure passion and energy, Dave Bourlet is in a league of his own. He spends nearly every day surrounded by the biggest names in the fitness industry, enabling him to bring some of the most coveted interviews to Digital Muscle. This is great news for our sponsors and our visitors.”

Since launching in December 2015, Digital Muscle Media has produced and hosted major event webcasts, including the Arnold Schwarzenegger Classic, while also building one of the category’s most diverse assortments of content, ranging from training, nutrition and supplementation all the way to fit recipes and research spotlights.

Known in bodybuilding circles as MadMax6, Bourlet adds, “I’ve been truly blessed to work with some of the top people in bodybuilding media.  I’m grateful for my most recent role at Muscle Insider and I’m proud to enjoy the freedom to continue that relationship.  I’ve known Dan Solomon a long time and I’m beyond excited that the stars finally aligned and we can work together to build something amazing at Digital Muscle. I really think people are gonna love what we have planned.”

Bourlet’s popular Muscle Beach TV Series will accompany him to For more information, including sponsorship opportunities, contact

Check out what 4 time Mr. Olympia Jay Cutler had to say about this news!

For two decades, Dan Solomon has earned a reputation as a leader in the world of fitness & bodybuilding publishing. Having conducted many of the industry’s most wide reaching and high profile interviews, Dan has served as host and lead commentator for the Mr. Olympia contest, the Arnold Schwarzenegger Classic, while also having appeared as host & moderator at the Olympia Press Conference. In 2018 Dan was named Chief Olympia Officer by American Media Inc to oversee the Olympia brand and its annual showcase event held annually in Las Vegas.  Dan was Co-Executive Producer for the movie BIGGER, The Story of Joe Weider (in theaters 2018) and he developed the Pro Bodybuilding Weekly radio show in 2005, a first of its kind program, for which he was awarded the IFBB’s Lifetime Achievement Medal by co-founder Ben Weider. Prior to creating Digital Muscle, Dan was the Senior Features Editor at Muscular Development Magazine and has worked with many of the top brands in both nutrition and media.
His favorite thing to talk about? Baseball.